The Flat Francis Effect

Matt & Flat FrancisIn April, I launched the Flat Francis campaign for Catholic Extension as a way to build excitement for Pope Francis’ first visit to the United States and to spread awareness about our organization. On paper, the idea seemed easy enough to execute: create a cartoon cutout version of the pope that could be easily shared online, spread the word via social media asking people to take a photo with the cutout and post it on social media with the hashtag #FlatFrancis, create a website to automatically display the submissions, sit back and hopefully (Popefully?) watch the campaign take off.

What happened in reality exceeded my wildest dreams of success, and developments in the past couple weeks have been particularly exciting.

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